12.11.2006

The Tipping Point

I have a new must read recommendation. I'm not even kiddint. It's called The Tipping Point. It is a book by a guy named Malcolm Gladwell who has studied the idea of trends and social epedimics. This book is unbelievable! But if you read it, do not simply apply the principles to the business world, the ideas in this book reach far beyond that. Find yourself using these principles in the context of the church or a ministry. Man, such a great book!

1 comments:

Katie said...

sweeeeeeeeet - I just might do that. I am not in school for a month, so I can actually read things for fun that I want to read. Yippeeeee...