The Tipping Point

I have a new must read recommendation. I'm not even kiddint. It's called The Tipping Point. It is a book by a guy named Malcolm Gladwell who has studied the idea of trends and social epedimics. This book is unbelievable! But if you read it, do not simply apply the principles to the business world, the ideas in this book reach far beyond that. Find yourself using these principles in the context of the church or a ministry. Man, such a great book!